James Eades

Professional Profile

  • Managing Director - Systemagic Ltd - www.systemagic.co.uk
  • Business Mentor - Institute of Directors Start-Up Clinics
  • Business Mentor - Bath Spa University
  • Committee Member - Institute of Directors, Bath & Wiltshire Region
  • Founder - Wiltshire Bikers (Non-Profit Community Group) - www.wiltshirebikers.co.uk
  • Previous: Founder - tweetSME Ltd (successful exit) - www.tweetsme.co.uk
  • Previous: Founder - Created in Bath Ltd (successful exit) - www.createdinbath.com
  • C-Me Accredited Practitioner - C-Me Behaviour Profiling

About James

James started his first business aged 17 selling CDs online - this in an era when Amazon still only sold books and e-commerce was in its infancy. Making enough profit from the business to pay off his student loans within 6 months of graduating, he closed the enterprise aged 21 to pursue a career in IT.

James is Managing Director of Systemagic Ltd, a business operating since 1999 and providing IT Support and Cloud Solutions to businesses predominantly in its South West base but spanning the entire UK. Employing 16 staff and with reveues well in to 7 figures, the business continues to enjoy impressive year-on-year growth and is highly regarded for its company culture and people-focussed service delivery, having won numerous awards along the way.

James frequently donates his time to Bath Spa University, the University of the West of England and the Institute of Directors to offer mentoring for students and start-ups, sharing his experiences and offering guidance and support to others who are embarking on a similar journey to his own. He is also an active advocate of the apprenticeship scheme, regularly speaking with businesses to identify and create opportunities for young people and has won awards for his hands-on approach to apprenticeships. His coaching and mentoring extends to private clients and as an accredited practitioner of the popular C-Me behaviour profiling tool he has a keen interest in applying behaviour profiling to customer service, sales and leadership.

He is the founder of Wiltshire Bikers, a non-profit community group for motorcyclists in Wiltshire and surrounding counties, with a busy calendar of social events and charity fundraising and a committment to rider safety and skills improvement. Founded in 2006, Wiltshire Bikers now boasts over 2700 members and has raised significant monies for local charities while continuing to be totally free to members.


James has a Post Graduate Degree in Strategic Leadership & Management as well as a BSc(Hons) in Business Information Technology from UWE, Bristol. With a 17 year working knowledge of small business operations and management, his other professional qualifications include accreditations in Small Business Finance, as a an accredited Small Business Advisor and in Technical Sales. He is a C-Me Accredited Practitioner, a Microsoft Certified Professional, Microsoft Licensing Specialist, Act Certified Consultant and holds many other technical qualifications.


  • Included in the Insider South West "42Under42"
  • Included in The Guardian's Leader of the Year showcase
  • Shortlisted for South West Male Entrepreneur of the Year 2018 & 2019
  • Highly Commended - Institute of Directors Young Director of the Year
  • Finalist for Bath Young Entrepreneur of the Year 2015
  • Winner - SME of the Year South West 2018
  • Winner - Committment to Apprenticeships (Somerset) Award
  • Included in "25 South West Tech Companies To Watch"
  • South West Scale-Up Business 2017, 2018, 2019
  • Find out more on Linked In »